Uniteblue: More Than Meets the Eye?

Remember sins of commission vs sins of omission? Sometimes what we don’t tell people clearly says a lot about us. Take Zach Green, for instance.

Log into Uniteblue and go to the Blue Rank and you’ll see something like this:


Notice how some of the entries have an extra symbol on the righthand side, before the buttons to follow or reject someone? That’s the “verification symbol.”

UB VerifiedMember

You wouldn’t know what that symbol means if you haven’t read an entirely different page that explains the Blue Rank.


If you didn’t bother reading that other page, you might think people and groups in the Blue Ranks- people like Barack Obama and Joe Biden, groups like OFA, College Dems, Young Dems, and Netroots Nations- belonged to or endorsed Uniteblue.

They don’t.

A sin by omission.

And if on the home page, you saw the list of Uniteblue Trends, you might suppose these hashtags belonged to, or were somehow attributable to Uniteblue. Maybe not, but nothing would tell you they’d been created by many different people.


Zach Green says he will soon announce the paid options for Uniteblue. Perhaps one of them will be the ability to look at the website without having to figure out what things mean or don’t mean without any help from the founder. Perhaps.



But if we judge from Green’s past behavior, it’s more likely that he’s just as happy when Uniteblue members accept things without trying to figure them out. Maybe even happier.