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Welcome to UniteThis

UniteThis is a group of progressives concerned about “Uniteblue,” a business using a recently-formed nonprofit we feel is a thinly-veiled front for making money by “organizing” progressives on Twitter. We suggest liberals consider investing their time and money in legitimate causes and candidates. Read more on our About or FAQ pages.

News Round-Up No. 14

One Of Uniteblue’s Operators Isn’t Very “Blue” At All

Adam and Zach Green run Uniteblue. As it turns out, Adam isn’t very blue at all. Well, according to their own “BlueRank” algorithm he isn’t.

What value does Uniteblue’s algorithm calculate for Mr. Adam Green?

68.7. Sixty-eight point seven. In college exam parlance: a D+.


Why any liberal would join a group run by a guy who worked for the tea party and is a “below average” liberal by his own calculation is beyond us.

BREAKING: “BlueRank” Formula Adjusted?! Stop the Presses!

Speaking of “BlueRank”: Uniteblue is designed to appear legitimate and useful, while siphoning off time and money better spent on legitimate progressive causes and candidates. The silly “Blue Rank” is part of the illusion.

The truth? They’re making it up as they go. Zach Green recently tweeted this gem from his “Stronger Together” account:


So follow more verified Uniteblue members to raise your meaningless BlueRank! Or take our advice: ignore it completely.

A guy who was raising money for Herman Cain 1 1/2 years ago isn’t qualified to grade how liberal you are. Period.

How Uniteblue’s Founder Attacks Critics While Promoting Himself

Attack of the Zachbies

Despite their denials, a small group of twitter trolls have engaged in full-time attacks on anyone who questions Uniteblue or its founder Zach Green (twitter account: 140elect). The attacks began after Mr. Green published a piece accusing EVERYONE critical of him or his prior GOP work as guilty of “smears” and “trolling.” This was back in February 2013. His words, in response to “Who is smearing you?”:


140elect later responded (typically) by deleting the “everyone” part. However, the document still clearly states: “Every day there are new smear campaigns. We’ve compiled a list of them below.” And what is on the “list”? Mostly legitimate questions about his past and his plans.

Plainly, whether the trolls are paid employees, family members, or enthusiastic converts, Zach Green is the person who set them into motion with his false “you’re either for us or against us” dichotomy. Many have witnessed the back and forth attacks on twitter, which continue to this day. This is because Zach Green’s response was to BOTH bemoan the infighting AND accuse critics of smears and trolling:



Indisputably, Mr. Green uses criticism of Uniteblue to either attack the criticism as undeserved “smears,” or to bemoan the “infighting” while portraying himself as a victim. He actually benefits from the infighting. But the trolls are merely one prong of his marketing scheme.

Taking Over Twitter Streams

Meanwhile, here, Mr. Green describes his philosophy of “[i]nject your messages into your opponents’ tweet stream by using their trending hashtags” and attacking political opponents via attack and parody accounts. He charges large amounts for these services… and evidence suggests he uses these same tactics to support Uniteblue. This is his second, and primary, line of marketing.

He has worked hard to associate the #uniteblue hashtag with every liberal trend and story. We suspect much of this is automated. A constant regurgitation of @uniteblue and #uniteblue day after day on twitter. Some think a handful of supporters/employees/friends use multiple twitter accounts to keep the drumbeat going as well. And, clearly, he has a small army of devotees who play along with it, perhaps with good intentions. As he stated on his website “let[s] your supporters spread your tweet messages for you” and some Uniteblue members happily oblige. It is a complex assault on the twitter left, and has been somewhat effective, albiet not as successful as he (and any silent partners he may have) doubtless hoped for.

But the truth remains: Uniteblue wasn’t created to make the left “stronger together.” The entire project exists to drive clients to 140elect. Making money for the aptly-named Greens (selling trending hashtags and twitter political campaigns) through control and brand name association with “liberalism” are the goals.

We’re confident most progressives didn’t join twitter to help a guy who was “working for” the tea party and Herman Cain in 2011. Avoid Uniteblue. Donate through Actblue and get involved with OFA, which just launched a new organizing and lobbying effort.

News Round-Up No. 13

About That Uniteblue “Advisory Board”

After several critics began to question the real purpose of Uniteblue, a Uniteblue “advisory board” was announced with much fanfare. The operator of Uniteblue, Zach Green, appointed various people to it- then claimed they were “elected.” If anyone can point us to the election process or results, please do.


Many are familiar with the next event in the “advisory board” saga: the removal of William Talley aka Political_Bill. It appears the process of electing appointing and removing board members is rather elastic. Mr. Talley was an outspoken promoter of Uniteblue, and his exact relationship to it is a mystery to this day. Nevertheless, a simple Google search would have revealed Talley’s legal issues and the fact he was facing prison for felony charges.


Fast-forward to today: Over four months have passed and still no “mission statement” has been produced to our knowledge. The only “mission statement” is the one Zach Green wrote, extolling his supposed “advanced heuristics and artificial intelligence techniques.” Furthermore, clicking on the Uniteblue advisory board members page shows two of the advisory board members don’t have #Uniteblue listed in their bios, and one member is no longer active, with no photo, zero followers and zero tweets. Only one board member appears busy promoting Uniteblue (see below).

Predictions by some that the advisory board would be a meaningless facade appear accurate. Should the “board” produce anything worthy of mention we will update this post.

Uniteblue Infiltrating Democratic Party?

Most progressives and liberals are wary and concerned about the relentless marketing efforts of Uniteblue on Twitter, but some, perhaps due to naïveté, are “all aboard.” This Uniteblue board member is offering to show Democrats how to join Uniteblue in a clearly misguided attempt at spreading Uniteblue to Facebook, Google+, Pinterest and the Democratic Party. She even mentions Uniteblue in the same category as OFA! Uniteblue and OFA have nothing in common and are not united in any way. But hey, keep on promotin’.

No thanks! The only voice “amplified” by Uniteblue is Zach Green’s. Attentive progressives want nothing to do with an organization run by guys who worked for the tea party and Herman Cain.

Uniteblue: More Than Meets the Eye?

Remember sins of commission vs sins of omission? Sometimes what we don’t tell people clearly says a lot about us. Take Zach Green, for instance.

Log into Uniteblue and go to the Blue Rank and you’ll see something like this:


Notice how some of the entries have an extra symbol on the righthand side, before the buttons to follow or reject someone? That’s the “verification symbol.”

UB VerifiedMember

You wouldn’t know what that symbol means if you haven’t read an entirely different page that explains the Blue Rank.


If you didn’t bother reading that other page, you might think people and groups in the Blue Ranks- people like Barack Obama and Joe Biden, groups like OFA, College Dems, Young Dems, and Netroots Nations- belonged to or endorsed Uniteblue.

They don’t.

A sin by omission.

And if on the home page, you saw the list of Uniteblue Trends, you might suppose these hashtags belonged to, or were somehow attributable to Uniteblue. Maybe not, but nothing would tell you they’d been created by many different people.


Zach Green says he will soon announce the paid options for Uniteblue. Perhaps one of them will be the ability to look at the website without having to figure out what things mean or don’t mean without any help from the founder. Perhaps.



But if we judge from Green’s past behavior, it’s more likely that he’s just as happy when Uniteblue members accept things without trying to figure them out. Maybe even happier.

Zach Green Did “Work For” The Tea Party

We found this on twitter on July 7, 2013:


Here is the link to this message, which was a Twitter DM (direct message) to this twitter user.

Really now. Let’s look at some facts then. There are bits & pieces of proof across the internet that his firm produced the so-called first-ever Presidential debate on twitter: the “TEA PARTY Town Hall” sponsored by theteaparty.net in 2011. That’s a BIG WHOLE BUNCH of tea party candidates right there. And don’t forget he raised money for Herman Cain, while attacking President Obama and Democrats along the way. Yes, much was deleted, BUT NOT ALL. After all, this is the internet.

Here is what Topsy reveals about the (erased) @140townhall twitter account:


That cartoon eagle looks familiar doesn’t it? By the way, “@140elect” is Zach Green’s twitter account & Andrew Hemingway is a tea Party activist and the New Hampshire Republican Liberty Caucus chairman.

Here is a link to a National Journal article that explicitly states the Tea Party Townhall was “a joint project between 140Elect and Digital Acumen.” Andrew Hemingway is the managing director of Digital Acumen.

Here is a link to an article by Dave Weigel explaining that 140elect produced the Tea Party Townhall, which he incidentally described as a complete failure. Apparently big enough to convince Zach to switch sides?

And here is the New York Times blog post mentioning Zach Green specifically as producing the platform that was used for the Tea Party event.

Here is proof his firm (and his father, who is the only other member of Uniteblue’s board of directors) created a twitter account and website that voluntarily raised money for the Herman Cain campaign.

There is more. Much more. Surely “worked for” includes producing tea party events and raising money for a tea party candidate?

So, Mr. Green, whether you were paid or volunteered, you did “work for” Tea Party candidates. #pantsonfire

This information can be easily verified via Topsy, Waybackmachine and Google search.

News Round-Up No. 12

Uniteblue Founder Tries to Capitalize On Glenn Greenwald’s Troubles and gets Spanked

As we’ve noted repeatedly, the operators of Uniteblue will do anything to appear relevant. Assuming the mantle of “leader of the twitter left” (without any qualifications) isn’t easy… as Mr. Zach Green found out recently. After posting a fake tweet from Glenn Greenwald (more deception?) the following ensued, culminating in this (since deleted) tweet from Mr. Greenwald:


Mr. Greenwald correctly points out (in so many words) that Uniteblue’s founder offers little more than endless repetition of a hashtag, signifying nothing. ‘Nuff said.

Uniteblue Insiders Questioning Actblue (and OFA) Now?

Despite all the good work accomplished by Actblue since 2004 at least one known Uniteblue troll is questioning whether they are legitimate. Check out what long-time UB attack troll @audreyLMG posted on July 2, 2013:


Actblue makes it easy to donate to lesser-known progressive candidates, not Presidential candidates. So we ask: Do these tweets, along with others questioning the effectiveness of OFA, indicate that Uniteblue’s owner is pivoting again… to outright attacking progressive organizations?

Interesting Analysis of Uniteblue’s recent troubles

This blogger has posted relevant analysis of Uniteblue’s management from time to time and here are two recent posts, including speculation that Uniteblue’s membership has been penetrated by right wing operatives, among other things:

Uniteblue and William Talley Postmortem

Inspecting @UniteBlue’s Influence With Klout

The operators of Uniteblue clearly have little regard for the damage they’re doing. Whether their aggressive supporters are right wing infiltrators, paid employees, or overzealous volunteers, it’s more important than ever for progressives to IMMEDIATELY disassociate themselves from this marketing scheme disguised as a liberal “movement.” Click here to learn how to break up with Uniteblue.

News Round-Up No. 11

Uniteblue’s Marketers Attach Themselves to every Liberal Issue- To Raise Money

Many folks understand that Uniteblue has less to do with progressive politics and more to do with organizing the left to MAKE MONEY FOR THE GREEN$.

Here is a recent example of Uniteblue inserting themselves into the Markey campaign and asking for donations:


And here they are fund-raising (can they do that?) off the interest in Prop. 8 and DOMA:


Wait a minute… Donate to Uniteblue because you’re opposed to DOMA? Why? The folks controlling Uniteblue seldom miss an opportunity to twitter-bomb, hijack or insert themselves into every liberal trend or topic on Twitter. All to make a buck.

The Founder Of Uniteblue Is A Man With A Past

It looks like someone else has uncovered the disturbing Twitter trolls who do Zach Green’s dirty work while insisting they have nothing to do (LOL!) with Uniteblue. Check out this website which reveals Zach’s favorite “attack dogs” have a tea party past:

By now it’s clear that Uniteblue’s plan is to overwhelm Twitter with a deluge of left-sounding and clever tweets, while simultaneously attacking critics with [supposedly] unaffiliated trolls. Shameful.

News Round-Up No. 10

Uniteblue Received Payments From Buddy Roemer Through July 2012

Contrary to their public statements, this blogger has discovered that the owners/creators of Uniteblue were accepting payments from the Roemer campaign through July 2012, totaling more than $12,000 in 2012 alone. During this time Roemer was actively attacking and campaigning AGAINST President Obama.

Other bloggers have questioned the tactics and strategy employed by Uniteblue with good reason- it is troubling to learn that they were receiving cash from non-Progressive leaders while they were working behind the scenes creating Uniteblue.

The list of unsavory truths about Uniteblue’s founders continues to multiply: deleted webpages, tweets… worked with (and were paid by) tea party operatives… covered up their Roemer connections… tweeted anti-Obama “birther” sentiments from their 140cain twitter account… selected Bill Talley to be on their advisory board… referred to all critics as “trolls” and “smearers”… obtained and deleted Connect The Left… admitted they’re in it for the money… and sent out a posse of (possibly paid) twitter trolls to attack their critics. As we’ve stated repeatedly, progressives and liberals should avoid joining this organization.

Uniteblue Data Mining Operations

This blogger continues to dig up interesting, and very disquieting information about Uniteblue. Take a look.

In light of the recent news of NSA data mining of American telephone records, members of Uniteblue ought to be highly concerned that their tweet data is being combined with other information from the internet by the Greens to create a very valuable database containing very personal information.

Updated: June 7, 2013

News Round-Up No. 9

This Video Proves The Greens Supported Herman Cain

Well the Greens say they only built a tweet “aggregator” and took it down when they realized Herman Cain’s true beliefs, but this video provides examples that makes those claims appear ridiculous.

Decide for yourself whether the Greens merely collected tweets, or blatantly supported Herman Cain, attacked President Obama and fund-raised for Herman Cain along the way.

While real progressives and Democrats were fund-raising for Obama and Democratic candidates the Greens were pushing the “Cain Train” on Twitter with tweets that look like enthusiastic support, not benign collection of data as they claim. They even said they’d vote for Cain if he were nominated!

The William Talley Burn Notice: Final Update

The (we hope) final statement on that popular UniteBlue apologist and insider Bill Talley, who was sentenced to prison recently for possession of illegal drugs and child pornography.

Click here to read the blog post.

Mr. Talley’s convictions don’t appear to be connected to the Greens in any way, but some UniteBlue insiders may *still* be operating Talley’s various sock puppet accounts. Why they may continue to work with and for a convicted criminal again raises the question of what exactly was (is?) Mr. Talley’s role in UniteBlue.

News Round-Up No. 8

Former UniteBlue Advisory Board Member Bill Talley Receives Prison Sentence

Mr. Talley used Twitter and UniteBlue to reinvent himself as a “progressive political activist” over the last several years. He was appointed to the “advisory board” of UniteBlue by the owners, for unknown reasons. When news of his *legal difficulties,* which included possession of illegal drugs and possession of child pornography became public, he was unceremoniously dumped. Nevertheless, he maintained his support of UniteBlue and had a vocal group of UniteBlue supporters who questioned the legal system and attacked anyone who dared to address Mr. Talley’s guilt.

Read about his sentencing here.

So why does a legion of UniteBlue trolls still defend felon Talley? What exactly was/is his role in the founding and operation of UniteBlue? Does he still have any say in the operation of Uniteblue? The world wonders.

The Truth About UniteBlue Video Surfaces on YouTube

The owners of UniteBlue took great pains to erase as much of their prior GOP work as possible. The producer of this video obviously took a lot of time to track down a series of tweets that illustrate conclusively their GOP affiliation. Tellingly, the producer added this interesting note “Sorry, I am disabling comments because I am tired of being called names by UniteBlue members. Also, they have been known to “dox” (release personal information on) anyone who disagrees with them — so even if you LIKE this video, it’s dangerous to comment, they’ll stalk and troll you everywhere.”

UniteBlue is in the business of marketing UniteBlue and little else. We continue to urge progressives to AVOID them, REMOVE the Twibbon if you have one and continue to PROMOTE progressive causes that are not attached to pyramid schemes designed to make former GOP operatives money.